Calvin Palmer

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‘Polishing the Crown Jewel’

Brand Marketing

McCann-Erickson South-west rolls out a $25-30 million media campaign on behalf of Texas Instruments this week.The Dallas shop has produced two 30-second television spots and four print ads that will [...]

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McCann Gets E-Busy

Brand Marketing

McCann-Erickson Southwest has landed a new business-to-business interactive account worth as much as $20 million.Houston-based Trade-Ranger, a venture established this summer by 14 energy and petrochemical companies, selected the Houston [...]

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30-Second Love Story for Legend

Brand Marketing

The Richards Group’s newest television spot in the “Upgrade” campaign for Legend Airlines takes off this week.The 30-second ad shows a couple saying their loving goodbyes at the carrier’s terminal [...]

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Fogarty Klein Monroe Into Help Wanted Radio, TV

Brand Marketing

Fogarty Klein Monroe has formed a joint venture with Recruitment Advertising Services to create a broadcast employment advertising boutique.The new Houston-based entity, Fogarty Klein Monroe/RAS, has already captured a major [...]

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TV Comedies for TXU

Brand Marketing

Publicis in Mid America is out to generate laughs in a new television campaign on behalf of energy supplier TXU.The agency’s Dallas office has created five 30-second spots, which will [...]

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Oklahoma Shops Go Interactive

Brand Marketing

In an attempt to meet the growing demand from clients for e-commerce services, two agencies have launched interactive divisions.Visual Image and Third Degree, both based in Oklahoma City, will offer [...]

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Dallas Hospital Unifies Account

Brand Marketing

Richards/Gravelle, an affiliate of The Richards Group, has won the approximately $2 million consolidated account of Children’s Medical Center.The Dallas-based hospital put its account into review one month ago to [...]

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McCann Gets E-Busy

Brand Marketing

McCann-Erickson South-west has landed a new business-to-business interactive account worth as much as $20 million.Houston-based Trade-Ranger, a venture established this summer by 14 energy and petrochemical companies, selected the Houston [...]

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Richards Calls on Teens for Nokia

Brand Marketing

Nokia, a player in the mobile phone field, is launching a new branding campaign aimed at the teen market.Created by The Richards Group in Dallas, the print ad features Jennifer [...]

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PSAs for Lost and Found Kids

Brand Marketing

TLP has produced a public service advertising campaign celebrating the 100th recovery of a missing child due to those white cards that arrive regularly in the mailbox.The Dallas agency has [...]