Dallas Hospital Unifies Account

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Richards/Gravelle, an affiliate of The Richards Group, has won the approximately $2 million consolidated account of Children’s Medical Center.

The Dallas-based hospital put its account into review one month ago to combine its public relations and marketing components.

“From a management point of view it became too unwieldy to handle two agencies,” said Betsy MacKay, director of public relations and marketing at Children’s Medical Center.

Five shops contested the account, including incumbent Marc USA/Dallas; The Focus Agency and Bozell Kamstra Texas, both in Irving, Texas; and an undisclosed contender.

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