McCann Gets E-Busy

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McCann-Erickson Southwest has landed a new business-to-business interactive account worth as much as $20 million.

Houston-based Trade-Ranger, a venture established this summer by 14 energy and petrochemical companies, selected the Houston shop and its Interpublic Group partner, Shandwick International/Houston, to develop an integrated global communications campaign.

McCann-Erickson Southwest will provide brand management services and develop a global marketing campaign focusing mainly on print ads in trade journals.

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