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The Richards Group’s newest television spot in the “Upgrade” campaign for Legend Airlines takes off this week.
The 30-second ad shows a couple saying their loving goodbyes at the carrier’s terminal at Love Field airport. The woman expresses her love and says, “Then stay with me. Tell me you won’t get on that plane.” The man pauses, then cheerily replies, “Nope,” before rushing off to enjoy the on-board amenities such as reclining leather seats and digital satellite TV.
Dallas-based Legend began operating this spring, offering business class service at coach prices.
Targeted at the business traveler, the commercial begins airing Sept.
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