Sarah Jessica Parker, John Cena Lead Star-Studded Intro of New Pre-Mixed Cocktail Brand

Thomas Ashbourne Craft Spirits launches into packed category with upward of 450 competitors

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Sarah Jessica Parker dons safety goggles and takes a sledgehammer to an elaborately decorated table full of food and drinks—she’s making a literal point about breaking with tradition—while the words “goodbye boring, hello perfect” flash on screen.

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