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NEW YORK Business software giant SAP has consolidated its online and offline global media account at WPP Group’s MindShare after a review, the client has confirmed.
MindShare has been the incumbent on the client’s traditional offline planning and buying since 1999. It retains that business while picking up the digital and direct response portions of the account.
The winning pitch was led by MindShare Interaction, which likely signals that the client will spend more on digital media as part of its future marketing efforts, sources said.
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