This San Francisco Indie Agency Takes Consumers Deep Into the Brand-Building Process

Odysseus Arms sees value in 'working with strangers'

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Specs
Who (L. to r.) Managing director Eric Dunn and co-founders Franklin Tipton and Libby Brockhoff
Agency Odysseus Arms
What Creative ad agency
Where San Francisco




Unlike the Trojan horse built by Odysseus of Greece, San Francisco-based Odysseus Arms doesn't build something and hope people will come. "This is the neighborhood with the most innovation running through it," said co-founder Libby Brockhoff. "Nobody moves out here to have rules, so we tried to break down advertising and rebuild it for the modern times."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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