Samuel L. Jackson, Charles Barkley and Spike Lee Eat Steaks on a Plane for Capital One

More March Madness goofiness from DDB

Charles Barkley, Samuel L. Jackson and Spike Lee are eating steaks on a plane—and Barkley goes to some lengths to get Jackson to say it out loud, much to Lee’s glee—in Capital One’s latest March Madness campaign from DDB Chicago.