Samsung Challenges Canadians to Beat the Box in AR

An augmented reality experience comes to Toronto

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To promote its Galaxy Z Flip4 smartphone, Samsung partnered with family experience company Camp to launch an augmented reality game at the Samsung Experience Store at CF Toronto Eaton Centre.

Can You Beat the Box will see participants put on a protective suit, goggles and a white T-shirt before stepping into the gameplay area, called The Box. From there, they’ll use the Samsung Galaxy Z Flip4 to aim at balloons that appear on the smartphone’s screen in augmented reality.

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