Sametz Blackstone Launches Pledge Walk Ads

BOSTON Sametz Blackstone has launched an outdoor campaign to generate participation in the 20th annual AIDS Pledge Walk, the agency said.

Boston-based Sametz Blackstone crafted the event’s first logo 15 years ago. That graphic was used for six years. Since then, different designs have been used, but Pledge Walk officials this year wanted to bring back the original logo.

“The short-term goal is to get people [to walk],” said Will Cook, principal, design at the shop. The long-term goal “is to spread awareness.”

The new work uses an updated version of the 20-year-old logo, which is a colorful silkscreen of four different faces. The campaign includes transit ads and billboards and uses the tagline, “From all walks of life.”

“HIV/AIDS is 100 percent preventable. The Walk brings awareness to that important fact and raises the much-needed funds to continue our fight to support those living with the disease as well as preventing future infections,” said Rebecca Haag, executive director of the AIDS Action Committee, in a statement.

The 6.2-mile walk takes place in Boston on Sunday, June 5, beginning and ending at the Hatch Shell.

Over 22,000 people are infected with HIV/AIDS in Massachusetts, with 1,000 new infections every year, according to the AAC.

Sametz Blackstone’s client roster includes Goodwin Proctor, McGovern Institute of Brain Research and Fuller Craft Museum.