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BOSTON Sametz Blackstone has launched an outdoor campaign to generate participation in the 20th annual AIDS Pledge Walk, the agency said.
Boston-based Sametz Blackstone crafted the event’s first logo 15 years ago. That graphic was used for six years. Since then, different designs have been used, but Pledge Walk officials this year wanted to bring back the original logo.
“The short-term goal is to get people [to walk],” said Will Cook, principal, design at the shop.
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