Saatchi Wins CDC's Youth Media

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The Centers for Disease Control and Prevention named Saatchi & Saatchi lead agency for its $125 million Youth Media Campaign.

The New York agency fielded a support team that included fellow Publicis Groupe shops Zenith Media, Frankel (direct marketing) and Publicis Dialog (public relations). It edged out an Omnicom group led by DDB in Seattle.

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