Rubin Postaer Is Still Wild About Honda SUV

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

LOS ANGELES The second of two “wild man” Honda Pilot spots by Rubin Postaer and Associates breaks today. The first ad of the campaign broke Sept. 21.

Both TV commercials follow a suburban family in a slice-of-life documentary style, the mother explaining matter-of-factly that the Pilot is handy because her husband was raised by wolves and must routinely return to the woods to commune with nature.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in