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NEW YORKRPA, Digitas, CNET and HP were among the big winners at the second annual Marketing and Interactive Excellence Awards.
Independent RPA took home top honors for its Honda Element campaign, “A Different Animal,” which used search advertising to attract users to an online game featuring animal characters from Honda commercials.
The MIXX awards, co-produced by the Interactive Advertising Bureau and Adweek Magazines, honor top talent in interactive marketing and advertising.
This year’s awards were presented at the Gotham Hall in New York on Sept.
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