Roland Lets Shoppers View Pianos in AR Before Making a Purchase

People can view full-size replicas of the instruments in their space

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Musical instrument maker Roland wants to help shoppers find the right piano for them through an augmented reality experience that allows shoppers to view pianos in their space before making a purchase.

The “Roland AR” tech was created by British AR firm Plop. Accessible through Roland’s website and authorized retailer product pages, the experience allows shoppers to view true-to-scale 3D replicas of Roland’s pianos through augmented reality to see which one best fits their space.

“A piano is a big investment and … it is an important piece of furniture too,” said David Paul, global channel marketing manager at Roland.



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