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Roku and Coca-Cola are getting into the Christmas spirit, teaming up for a holiday campaign across the connected TV platform.
Fewer brands are more closely tied to the winter holiday season than Coca-Cola, and the beverage company has now signed on as the first sponsor for Roku’s new All Things Food content destination.
The collection curates culinary programming on Roku from across AVOD platforms, SVOD, linear and Roku Originals, bringing cooking, baking and culinary competition shows all under one banner.
The partnership is designed to help Coca-Cola connect with non-linear audiences, as Roku’s first-party data found that 66% of viewers who watch lifestyle content are cord-cutters.