Roku Brand Studio Gets its First In-Person Test With Tribeca X

The heightened importance of aligning with 'premium content'

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

Merely having access to tens of thousands of hours of streaming video content isn’t enough for either competitive differentiation or consumer satisfaction, Roku has concluded. So, the over-the-top TV platform provider is looking to draw a clearer connection in viewers’ minds that it is a primary source of premium content.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in