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For 73 years, Wrangler has positioned itself as the maker of authentic Western blue jeans, the sort of denim worn by cowboys, ranch hands and rodeo riders. Jeans that demanded to be worn with a silver belt buckle the size of a dinner plate. So if you were Wrangler and looking for a logical brand ambassador, would you sign up some dude from New England?
Sure—if his name is Rob Gronkowski.
The 6-foot-6-inch, 268-pound Gronkowski—or just Gronk, as he’s better known—will be the celebrity athlete walking Wrangler into the Super Bowl spotlight.
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