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Considering the events of 2020, it’s no surprise that hygiene, health and cleanliness are top of mind for consumers. And chances are, many Americans are cleaning their homes and bodies with products from a Procter & Gamble brand. The Cincinnati-based conglomerate owns a slew of the world’s most recognizable CPG brands, such as Tide, Bounty and Dawn. And during the year’s second quarter, the company saw a 4% rise in sales thanks to the increased demand for cleaning products amid the coronavirus pandemic.
Marc Pritchard, P&G’s chief brand officer, is at the helm of the company’s marketing efforts, which include everything from fun, talked-about Super Bowl spots to ads centered around racial justice.
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