Road to Brandweek: Marc Pritchard Says P&G Wants to Be ‘Useful’ in This Moment

Procter & Gamble's chief brand officer opens up about marketing in today's climate

Marc Pritchard
Marc Pritchard will take the virtual stage at Brandweek Masters Live. Courtesy of P&G

Considering the events of 2020, it’s no surprise that hygiene, health and cleanliness are top of mind for consumers. And chances are, many Americans are cleaning their homes and bodies with products from a Procter & Gamble brand. The Cincinnati-based conglomerate owns a slew of the world’s most recognizable CPG brands, such as Tide, Bounty and Dawn. And during the year’s second quarter, the company saw a 4% rise in sales thanks to the increased demand for cleaning products amid the coronavirus pandemic.

@dianapearl_ Diana is the brand marketing editor at Adweek and managing editor of Brandweek.