NEW YORK When Microsoft released its much-awaited MSN Search to compete with category leader Google in early 2005, it did so with the kind of fanfare expected from its marketing machine: a wide-ranging TV, print, outdoor and online campaign, including Super Bowl spots, with an estimated budget of $150 million. Yet afterwards, Microsoft was left in a familiar position: distantly trailing Google, and even losing ground.
Two years later, Microsoft finally saw its first spike in monthly search share, going from 10 percent in May to 13 percent in June.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in