Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
A beer snack brand has begun a campaign to poach rival potato snack Walkers‘ (known as Lay’s in the U.S.) long standing ambassador Gary Lineker to switch sides.
The former England, Tottenham Hotspur and Barcelona striker, now one of the BBC’s top presenters through Match of the Day, Lineker has been the face of Walker’s for nearly three decades. Now, Brew City, owned by frozen potato company McCain, hopes he’ll make the transfer with a very public bid through social media.
Brew
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in