Ritz’s New TV Spot, ‘The Manager,’ Launches the Next Chapter in Its Brand Purpose Platform

The ad stars Reid Demelo, volunteer basketball team manager and Special Olympics athlete

Reid Demelo served as volunteer basketball team manager at his high school for five years. Ritz Crackers

Inclusivity has a new home at Ritz Crackers—and a new face in recent high school graduate, volunteer basketball manager and Special Olympics athlete, Reid Demelo.

@shiaVonnn schatman916@gmail.com Shiavon Chatman is a freelance writer for Adweek covering brand marketing.