RiechesBaird Adds 2

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SmileCare, MAG InnoVision Total $6 Mil.
LOS ANGELES – RiechesBaird Advertising, Irvine, Calif., in the past month has picked up two accounts worth $3 million apiece.
The 42-person shop was named agency of record for SmileCare, Santa Ana, Calif., after jointly pitching with al Punto Advertising, Santa Ana, which will assist with Hispanic marketing.
SmileCare, a growing chain of 27 dental centers in Southern California and the Bay Area, narrowed its search from 11 agencies to finalists RiechesBaird and radio shop Wise Guys, Los Angeles, according to SmileCare vice president of marketing Bill Vogel.

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