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The Richards Group has its Hyundai account teams in place as it prepares for the Oct. 16 launches of dealer and factory creative.
The campaigns will take an “overarching direction” and incorporate a new tagline, both of which the Dallas shop pitched to Hyundai Mot-or America during its review, according to principal Dale Hruby, who heads the account management team for the dealer and factory sides of the business.
Dealer work will include television, radio, print, outdoor and point-of-sale.
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