Richards Gives Gadzooks 'Girl Tools'

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DALLAS The Richards Group’s first major campaign for Gadzooks incorporates objects that represent a girl’s many moods to promote the retailer’s new all-female selection of clothing.

In the print effort that breaks in the August issue of Teen Vogue, one page shows an object created to represent a girl’s mood, with the line “As (blank) as you want to be.”

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