Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
NEW YORK R/GA has won digital marketing duties for MasterCard, according to sources.
MasterCard has selected the Interpublic Group shop to replace sibling MRM Worldwide, part of McCann WorldGroup, for much of the work, although MRM stands to retain the business in Europe, sources said.
The account marks another major win for R/GA, coming on the heels of Taco