Rewriting an Opera to Celebrate a Potato

The multimillion-dollar campaign took eight weeks to produce across three countries

If a brand wanted to herald its product in an unexpected way and do so with distinction it could do much worse than writing a piece of opera for its multi-million-dollar ad campaign. This is exactly what British potato producer Albert Bartlett, based in Airdrie, Scotland, has done with its latest campaign “Make It Extraordinary.”