Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
If a brand wanted to herald its product in an unexpected way and do so with distinction it could do much worse than writing a piece of opera for its multi-million-dollar ad campaign. This is exactly what British potato producer Albert Bartlett, based in Airdrie, Scotland, has done with its latest campaign “Make It Extraordinary.”
Created by agency Guy & Co with production by Infinite and media buying from Carat, the campaign features acrobats from Canada’s Flip Fabrique circus group and a potato-themed musical recomposition of Verdi’s classic “Libiamo, ne’ lieti calici” from La Traviata, arranged by composer Debbie Wiseman OBE.
Directed
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in