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To celebrate the debut of its Ultra luxury credit card, financial company Revolut launched an augmented reality campaign called “The Ultra Experience” in London’s Covent Garden.
Created in collaboration with brand experience agency Sense, the activation allows people in Covent Garden to scan a QR code at the base of a “platinum portal” sculpture with their smartphone to unlock an AR experience inspired by the luxury card.
“Revolut came to us looking for an industry-leading ‘wow’ activity that would ensure a successful launch for this new product and increase the fame of their innovative brand,” said Sally McLaren, senior business development manager at Sense.
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