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LOS ANGELES The San Diego Zoo is putting its estimated $5 million creative account into review, said Ted Molter, the Zoological Society of San Diego’s director of marketing. Media may also be unbundled, depending upon the strategy presented.
“As a not-for-profit, we’re in a situation where there is a requirement to regularly look at all of our vendors,” said Molter. “We do it annually, but this year we’ve decided on a more formalized process.” The Society last conducted a formal search in 1989, when the since-absorbed independent agency Phillips Ramsey in San Diego won.
“The
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