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NEW YORK Revenue Science has branched into the growing search retargeting market, which allows advertisers to extend their search marketing campaigns elsewhere on the Web.
The Bellevue, Wash., company is offering advertisers the ability to re-message visitors from search engines who did not convert. The site’s Internet cookie records the engine and search terms the visitor used, then Revenue Science uses that information to show follow-up ads with new offers if it sees the user on sites in its advertising network.
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