Research Shows Better Allocation of Marketing Spend Could Lead to $45 Billion More in Profits

Ebiquity released the results of at Cannes

Optimal allocations would involve increased spending on TV, digital video and radio, according to Ebiquity. Getty Images

Advertisers are probably missing out on a whole lot of money by not optimizing their advertising budgets.

@ErikDOster Erik Oster is Adweek's senior writer covering Agencies.