Cannes Lions

Research Shows Better Allocation of Marketing Spend Could Lead to $45 Billion More in Profits

Ebiquity released the results of at Cannes

Optimal allocations would involve increased spending on TV, digital video and radio, according to Ebiquity. Getty Images

By Erik Oster

June 21, 2018

Advertisers are probably missing out on a whole lot of money by not optimizing their advertising budgets.

Erik Oster
@ErikDOster erik.oster@adweek.com Erik Oster is Adweek's senior writer covering Agencies.
Recommended articles
You Might Like

How the Latest Identity Solutions Stack Up to Consumer Privacy Demands

By Ian Meyers

3 New Behaviors of Media Consumers and What to Do About Them

By Zephr

While Talk of the Post-Pandemic Future Is on the Rise, SMBs Continue to Struggle

By Lorenzo Papa, Chief Revenue Officer, Captivate

Why Print Matters More Than Ever in a Post-Pandemic World

By Tonya Powers, Director of Marketing Production Print Solutions, Canon Solutions America

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}