Report: Companies Spending More On Web Site Initiatives

Corporate Web site budgets are on the rise, though conflicting objectives among separate departments within companies could present major obstacles to this growth, according to a new report released last week from JupiterResearch.

In the report, Web Site Spending and Governance Trends, the Darien, Conn.-based Jupitermedia unit found that 24 percent of the companies surveyed are planning to spend $1 million or more on site operations this year, compared with 20 percent who spent that much in 2003. Some 49 percent of those polled said they planned two to four “major” initiatives, including new home pages, navigation tools, design and search technologies.

Based on interviews conducted for the report, executives said marketing, customer service and IT departments all play a role in Web decision-making. That can often lead to a highly political situation, JupiterResearch said. The report recommends charging one individual with getting the most out of a company’s Web site, setting aside the agendas of individual departments that have stakes in the site.