Rent the Runway's National Campaign Wants You to Convert Your Closet Into Anything You Want

The brand debuts a new membership model as well


Think of all the things you could do with your closet if you didn’t have to waste the space storing all of those pesky clothes that you don’t even really wear. You could convert that closet into meditation space or a little cocktail or coffee bar—the options are pretty endless (depending on the size of your closet of course).

Rent the Runway thinks converting your closet into something other than a place to hold your clothes is a great idea and its first national ad campaign is telling consumers to do just that.

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