Re/Max Hires Leo Burnett

Re/Max has selected Leo Burnett as its lead creative agency. Leo Burnett will handle the account out of its Chicago headquarters. 

The team working on Re/Max will include staffers from Lapiz, the agency's multicultural unit.

The 40-year-old real estate company, which filed this week for an initial public offering, is based in Denver.

Re/Max spent $43 million on media in 2012, according to Kantar estimates. The brand's previous marketing work was split between an in-house team and Las Vegas-based R&R Partners.

The agency's work for the brand is slated to launch in January 2014. The initial campaign includes TV, radio, digital, social, out of home and print.

“We are very impressed with The Leo Burnett Group’s perspective on the RE/MAX brand and the dynamics of the current housing market,” said Re/Max CEO Margaret Kelly, in a statement. 

Added Gustavo Razzetti, evp managing director of Lapiz, “As baby boomers become empty nesters and downsize, and emerging groups such as millennials and Latinos aspire to be homeowners, there will be considerable growth potential for RE/MAX.”