Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
The smiling, submissive visage of Aunt Jemima, a 130-year-old pancake and syrup staple, has long been scrutinized for its controversial depiction of the plump and devoted “Black mammy” minstrel stereotype in books and academic dissertations. While Quaker Oats dropped Jemima’s head-wrap in favor of delicate pearls in 1989 (a century after the brand’s founding), the mascot’s roots in pre-Emancipation nostalgia largely remained intact.
But after the Black Lives Matter movement prominently resurfaced in the mainstream following the killings of Ahmaud Arbery in Georgia, Breonna Taylor in Kentucky and George Floyd in Minnesota, PepsiCo
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in