Rei Inamoto’s Agency Made a Splash Designing the NYC Ferry

He took inspiration from the subway

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Breaking through the clutter in New York is no easy task.

Despite the challenges of navigating New York’s subway system and much-needed infrastructure upgrades, the design vocabulary and signage directing riders continue to endure. Massimo Vignelli’s visual map has been a subject of typography and design enthusiasts for years. And it is as timeless today as when it was launched in the early ’70s. 

infographic from new york city ferry
Courtesy of I&CO Agency

In recent years, due to Hurricane Sandy-related subway construction, outdated mechanics and a population boom in certain neighborhoods, various water taxis and ferries have become an alternative way of travel.

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This story first appeared in the Nov. 4, 2019, issue of Adweek magazine. Click here to subscribe.