Red Roof Inn Consolidates Account With The Richards Group

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

DALLAS Red Roof Inn has shifted its $10 million advertising account to The Richards Group, sources said.

The independent Dallas shop already handled media buying for the client and works on the account of Motel 6, another subsidiary of Accor Lodging North America.

The San Francisco office of Interpublic Group’s Hill, Holliday, Connors, Cosmopulos has handled creative work for Dallas-based Red Roof since Sept.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in