Red Launches Anheuser-Busch Spin-Off

BOSTON-Print ads for a new beer from Anheuser-Busch, Killarney’s Red Lager, begin breaking this week in USA Today.

Boston-based Red is handling print, radio and outdoor advertising for the new beverage.

Spending was not disclosed.

The campaign is tagged “Pub Wisdom.” The target audience is male and female drinkers 21 to 34.

Red predecessor agency Heater Advertising began working for A-B in the mid-1990s.