Red Bricks Media Drafts Scott Neslund

Former Mindshare North America CEO Scott Neslund has been named CEO of digital agency Red Bricks Media, the shop has confirmed.

Neslund will split his time between the agency’s San Francisco headquarters and its New York office.

In addition to his CEO stripes, Neslund joins Red Bricks Media as both an equity stakeholder and a member of the board of directors. Neslund succeeds Red Bricks Media’s co-founder Elliott Easterling, who becomes chairman.

Neslund parted ways with Mindshare last spring after a two-year stint as CEO. Previously, he had run Mindshare’s Chicago office. Before that, he was president of Starcom MediaVest Group’s Starlink (now known as Spark Communications).

“Scott is an experienced media and marketing leader with a substantial background in agency management, having led media agencies in the U.S., Canada, Europe and Asia,” said Easterling in a statement. “We are very pleased to tap into Scott’s media innovation and ability to successfully communicate a vision and manage people. He is exactly who I need to hand the baton off to in order to lead Red Bricks Media into its next great phase of success.”

Commenting on his move, Neslund said, “As a next career step I was looking for opportunities purely in the digital space and an entrepreneurial environment that could capitalize on the change occurring in the industry right now. Red Bricks Media provides me with that opportunity and it will allow me to merge my media agency background with the cutting-edge advances in today’s digital marketing world.”

Red Bricks Media specializes in search engine marketing, interactive media planning, e-mail campaign management, digital creative services and emerging forms of media including buzz and social marketing. The shop’s 2009 revenue totaled $6.6 million, according to Inc. magazine.