Recess, the CBD Sparkling Water Brand, Has Sprung Up a Slew of Copycats
A danger in the direct-to-consumer game

Fans of Recess let the company know about Daydream.
Animation: Trent Joaquin; Sources: Recess, Daydream

Whether it’s the rise of private labels or a company blatantly stealing a look and design, it’s not easy for any brand—even if it’s unique—to stay in that lane.