Whether it’s the rise of private labels or a company blatantly stealing a look and design, it’s not easy for any brand—even if it’s unique—to stay in that lane.
It’s the latest challenge facing Recess, the popular CBD sparkling water brand. A few copycat (or even usurper) brands are popping up, like Daydream, a Canadian-based company that not only has the same look and feel, but also two of the same flavors. Another company that had a similar look and feel, Drink Revive, has since changed its website from public to private.
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