Recently Arrived, But Not Unmarried

As the number of recent immigrants continues to rise, marketers will need to grow more knowledgeable about them. One way to start is to abandon the stereotype of such immigrants as solitary and unrooted. Since new immigrants tend to skew young, it’s true they’re more likely than Americans in general to be single. Even among immigrants age 15 and up who’ve arrived since 2000, though, the latest Census data show nearly half have a spouse on the premises.