Recently Arrived, But Not Unmarried

As the number of recent immigrants continues to rise, marketers will need to grow more knowledgeable about them. One way to start is to abandon the stereotype of such immigrants as solitary and unrooted. Since new immigrants tend to skew young, it’s true they’re more likely than Americans in general to be single. Even among immigrants age 15 and up who’ve arrived since 2000, though, the latest Census data show nearly half have a spouse on the premises. Among female immigrants who’ve arrived in this decade, an outright majority (58 percent) have a spouse with them. The “married, spouse present” figure is lower for men who have entered the U.S. in this decade (34 percent). Recent male arrivals are also more likely than their female counterparts to be in the “married, spouse absent” category (which does not include people who are “separated”). What of immigrants who’ve been in the U.S. somewhat longer? Among those who arrived during the 1990s, 51 percent of men and 57 percent of women are in the “married, spouse present” category. Four percent of these immigrants have an absent spouse, 2 percent are widowed, 4 percent are divorced, 2.5 percent are separated and 33 percent have never been married.