Realtor.com Says Accuracy Matters in New Ads

Pereira & O'Dell breaks second campaign for the site

Realtor.com's new campaign boasts the realty listing site's accuracy and hints that its competitors—Zillow and Trulia, for example—don't offer the same. 

New TV ads from Pereira & O'Dell in New York use the tag "Accuracy Matters" and will run throughout the year. This is the second work by the agency, which won Realtor.com's business last year when the company began marketing. 

"We wanted to relaunch the brand," said Barbara O'Connor, chief marketing officer for Move Inc., Realtor.com's parent company. "We're coming at the category from a different perspective and wanted people to know about that. We've got relationships with more than 800 listing services, so we're providing consumers with 98 percent of property listings." 

The campaign also includes contests and social media outreach using the hashtag #AccuracyMatters. In addition, it has a partnership with the National Association of Realtors, which will break ads later this year. 

Check out the new work: 

CREDITS

Agency: Pereira & O’Dell, New York

Client: Realtor.com         

Titles of ads: Mom :30/:15, Doghouse :30/:15

Executive Creative Director: Dave Arnold

Managing Director: Cory Berger

Assoc. Creative Director/Writer: Jake Dubs, Jay Marsen

Assoc. Creative Director/Art Director: Alexei Beltrone            

Director of Production: Jeff Ferro

Sr. Producer: Jess McMahon                  

Production Company: Uber Content

Director: Daniel Strange

Executive Producer: Steve Wi

Editorial Company: Arcade Edit NY

Editor: Jeff Ferruzzo

Music: Alex Schiff