Real Traffic

It’s supposed to rain. You want more info, so you sit down at your computer and log onto weather.com, and what’s the first thing you see? Icons of storm clouds? A smiling sun graphic? How about a picture of an attractive woman staring up into the lens of a digital camera?

Of course, this woman has nothing to do with the weather. What she has everything to do with is a “pop-up” campaign from X10.com,