Sid Ross


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    E-Shoppers Still Buying

    Brand Marketing

    New York Mayor Rudy Giuliani may be exhorting New Yorkers and others to shop until they drop, but when it comes to shoppers on the Internet, he’s preaching to the [...]

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    News from the Office Front

    Brand Marketing

    The news never stops, and cubicle-jockeys across the country seem more cognizant of that fact, now more than ever. According to a new report from Nielsen NetRatings, the accessing of [...]

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    Tribute to Heroes Telethon Impacts Web

    Brand Marketing

    Interest in the celebrity telethon, “America: A Tribute To Heroes,” which was broadcast last Friday and raised more than $150 million for the victims of the terror attacks and their [...]

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    Helping Orgs., News, Gov. Sites See Web Gains

    Brand Marketing

    The Web became a useful ally during and after the terror attacks on New York and Washington, as people found their way, in increased numbers, to a wide-range of destinations, [...]

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    Net Radio News Traffic Rises During Attacks

    Brand Marketing

    In a new report released Tuesday, Portland, Ore.-based MeasureCast, an Internet radio measurement service, revealed substantial increases in Web listenership for online AM News/Talk station sites following the terrorist attacks [...]

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    Hand in Hand

    Brand Marketing

    When it comes to surfing the Internet and watching TV, consumers have demonstrated great dexterity, with one hand on the mouse and the other on the TV remote control. According [...]

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    Harvard.Edu Takes Top Honors

    Brand Marketing

    Harvard University received yet another accolade, but this time the honor went to the top-ranked university’s Web site. Harvard.edu was the most visited spot among university sites for the week [...]

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    Entertainment Sites Hot in Summer

    Brand Marketing

    Internet usage in the U.S. tends to drop in the summer (all those beach parties and barbecues, presumably). This summer appears to be no exception, according to a new netScore [...]

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    Office Workers Seek Web Inoculation

    Brand Marketing

    It’s been tough to be a Web site lately, with the rash of viruses proliferating through cyberspace. For more than a month, viruses such as “Code Red” and “Sircam” have [...]

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    The (Instant) Message is Clear

    Brand Marketing

    If you need to reach someone at his or her office, the phone–we now know–is not the best way to do it. E-mail is easier and more popular, as evidenced [...]