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Soccer fever is revving up in advance of this summer’s FIFA World Cup. And brands are already capitalizing on the sport’s popularity among U.S. Hispanics to launch campaigns tied to music.
Verizon Wireless is promoting its on-demand streams of Univision’s World Cup broadcasts with a marketing campaign featuring regional Mexican act Los Tigres del Norte. Under a partnership with the group brokered last year by Tribal Brands, the carrier released an exclusive Los Tigres mobile EP and sponsored the group’s 2009 U.S.
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