Ayala Ben-yehuda
Budweiser, Vicente Fernandez in Sponsorship Deal
Brand Marketing
Ranchera icon Vicente Fernandez will be the new face of Budweiser in the U.S. for the next three years, in a deal that includes tour support and a national Spanish-language [...]
‘Billboard’ Latin Conference: Branding Deal Pitfalls
Brand Marketing
Don’t sponsor artists just because they’re a big name. Artists and brands, be transparent about what you need from each other in a campaign. And use social media in a [...]
Billboard Latin Conference: Branding Deal Pitfalls
Brand Marketing
Don’t sponsor artists just because they’re a big name. Artists and brands, be transparent about what you need from each other in a campaign. And use social media in a [...]
Ready for Some Futbol?
Brand Marketing
Soccer fever is revving up in advance of this summer’s FIFA World Cup. And brands are already capitalizing on the sport’s popularity among U.S. Hispanics to launch campaigns tied to [...]
Hispanics Lead Mobile Web Growth
Brand Marketing
English-speaking Hispanics have made impressive gains in their use of the mobile Internet, according to a study by the Pew Internet & American Life Project. Between 2007 and 2009, the [...]
Study: African Americans, Hispanics Lead Mobile Web Growth
Brand Marketing
English-speaking Hispanics have made impressive gains in their use of mobile Internet, according to a study by the Pew Internet & American Life Project.Between 2007 and 2009, the percentage of [...]
Comcast Expands Spanish-Language Offerings
Convergent TV
Comcast has added a slew of Spanish-language entertainment channels to its lineup in Northern California. In a move timed with customer upgrades from analog to digital, the cable operator is [...]
Don Omar Sings Jingle in AT&T Campaign
Brand Marketing
NEW YORK Don Omar stars in a new Spanish-language TV and radio campaign for AT&T promoting the LG Neon phone. The 30-second TV spots were shot on the set of [...]