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As brands look for new ways to capture demand and drive growth, Google is helping businesses connect with consumers in the moments that matter through ads automation. During Adweek’s Elevate: AI event, Darshan Kantak, vp of product management at Google, and Jamie MacNaughton, head of digital at tails.com discussed how ads automation can help businesses reach the right people with the right message and the benefits of embracing an automation-first marketing strategy.
Reinventing the wheel
Using machine learning, Google’s ads automation is able to understand contextual signals to deliver the right creative to the right audience at the right bid.
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