Razorfish Names Bob Lord CEO

NEW YORK Razorfish has named Bob Lord its new CEO, with Clark Kokich moving to chairman.
 
The Microsoft-owned digital shop elevated Lord (pictured) to global chief executive from president of Razorfish’s East region. He served in that role for four years and has held other posts at the agency, including leading its Latin America business.
 
Under Kokich, Razorfish consolidated its media and creative arms into a single agency. It has also added a global footprint with offices in eight countries. During his tenure, Microsoft bought the agency’s parent company aQuantive for $6 billion in May 2007. Last October, the shop switched its name from Avenue A/Razorfish to simply Razorfish. It now has over 2,000 employees.
 
The chairman role is new for Razorfish. The agency said Lord would focus on day-to-day operations while Kokich works with client teams to develop strategies for differentiating Razorfish from other shops.