Rayovac Taps The Digital Edge

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NEW YORK–Battery maker Rayovac Corp. has tapped The Digital Edge, New York, to handle media buying and planning for its first online ad campaign. The amount was undisclosed, though the Madison, Wis.-based company spent $9.6 million on media last year, per CMR, and has so far spent $619,000 in the first four months of 2001.

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