Ramusevic Returns to Role Of Consultant

ATLANTA — Hasan Ramusevic has opened agency-search consultancy Hasan & Co.

Ramusevic, a former managing partner of AAR Partners in New York, most recently was director of new business at McKinney & Silver in Raleigh, N.C.

“I’m ready to do the thing I’m supposed to be doing,” he said.

Hasan & Co. is based in Raleigh, N.C. It has proposals out to Prodigy Internet to manage its review.

At McKinney, he helped “package” the shop, honing pitch skills that were critical in the shop’s Krystal, XO Communications and Netfolio wins in 2000. “Hasan brought us great perspective and insight into clients from his years in the business,” said shop CEO Don Maurer. “But he’s an entrepreneur who wants to move on.”

A search is under way for Ramusevic’s replacement.

Ramusevic joined McKinney in November 1999 after a 10-year stint with AAR managing partner and founder Leslie Winthrop. He worked with Los Angeles-based Bob Wolf Partners when Wolf and Dan Pearlman teamed with AAR in 1998.

At AAR, he managed more than 70 initial agency screenings and reviews for clients such as Datek, Tommy Hilfiger, Blockbuster Music and Thrifty Car Rental.

Executives said Ramusevic is regarded for his easygoing and professional manner — he’s the one who always took the calls, who let agencies down gently, who provided pointers and feedback.

“He understands clients, and at the same time, he’s a huge fan of advertising,” said Brian Martin, managing partner in charge of new business at Bozell Group in New York. “Agency search [work] is all he has done. It’s his world.”